Being Heretically Human in Business

Hi, I’m Aypril (she/her)
5/2 Projector. Guide. Reformed Over-Doer.
Founder of The Heretical Heart™ and voice behind Heretically Human in Business.

TL;DR

If you’re tired of hustling, second-guessing yourself, and chasing strategies that don’t fit, you’re not alone. I’ve been there more than once. I have the burnout scars and the clarity to prove it.

Now I help heart-led entrepreneurs stop wasting time and energy on what doesn’t serve them, reconnect with their true design, and build sustainable, soul-aligned businesses so they can have more time, more energy, and consistent income without sacrificing themselves in the process.

How I Got Here

Over a decade ago, I started my business journey as a stay-at-home mom with a laptop, a desire to serve, and zero clue how much my unhealed patterns would shape what I created.

Like so many of us, I hustled hard: posting daily, over-delivering, undercharging, and following advice meant for people with completely different energy blueprints.

I pivoted more times than Ross yelling “PIVOT!” on Friends. That scene has been the background track of my business for years.

For the longest time, I thought my problem was strategy or niche or timing.

But the truth?

I was building from fear, urgency, and survival mode, not from my design.

It worked… until it didn’t.

Boom-and-bust cycles became my norm. I’d hit waves of success, then quietly crash. My nervous system couldn’t handle the visibility. My subconscious didn’t feel safe being seen. Childhood patterns like fear of rejection, fear of being too much, and fear of what success might cost me were still running the show.

Then I discovered I was a Projector, and everything made sense. The burnout wasn’t proof of failure. It was feedback that I was working against my energy, not with it.

The Work That Changed Me

I had to reparent the parts of me that believed worth was earned through performance. I had to rewrite my stories about money, success, and visibility. I had to learn to trust myself more than any formula or strategy.

Entrepreneurship, like parenting, is one of the deepest portals for growth. Until we unwind the patterns we’ve inherited and absorbed throughout our lives, we will keep building businesses that reflect our conditioning instead of our calling.

Writing my books (Parenting the Child You Have and its companion workbook) was a healing journey of its own. Not just because of what I wrote, but because of who I became in the process: a woman willing to trust her vision, her voice, and her timing.

Those experiences affirmed what I now teach:

Our most powerful work doesn’t come from formulas. It comes from what we know in our bones to be true.

Why I Do This Work

• Because I know what it’s like to lose yourself while trying to be everything for everyone.

• Because I believe there’s grief in every transition: motherhood, success, visibility, and we don’t talk about it enough.

• Because I’ve lived the collapse, the pause, and the rebirth that follows. And because I know that coming home to yourself is not just emotional work, it’s good business.

Being Heretically Human in Business

My philosophy is simple:

Truth and tenderness are not opposites. They are how we create sustainable success.

Heretically Human in Business is a quiet rebellion against the way we’ve been taught to lead, market, and grow. It’s about doing business differently, with clarity, compassion, and creative strategy.

This isn’t about followers, formulas, or fixing yourself. It’s about remembering your rhythm, trusting your design, and leading from within.

Credentials (if you’re curious)

• ICF-Certified Life & Grief Coach

• Human Design Specialist

• Death Doula

• Functional Nutritional Therapy Practitioner

• Author of Parenting the Child You Have and its Companion Workbook

• 10+ years as a solopreneur

• Thousands of sessions with heart-led clients

My Work Is For You If…

• You’re tired of hustling and burning out

• You’ve outgrown the strategies that never really fit you anyway

• You crave a business that honors your energy and aligns with your truth

• You’re ready to reparent yourself and lead from your design, not your conditioning

This isn’t just about strategy. It’s about sovereignty.

Your journey back to yourself is the most profitable investment you’ll ever make. I’d be honored to walk beside you.

Connect with My Work

→ Book a Business Clarity Call
→ Listen to The Living Matters Podcast
→ Explore My Human Design Parenting Books
→ Browse Podcast Guest Interviews