The Heretical Heart™
Build a Business You Don’t Have to Perform For
Human Design Business Coaching for
Entrepreneurs and Projectors
You might be here because:
You believe in growth, but “just think positive” never felt true for you.
You’re afraid that becoming who you really are might cost you something.
You’re tired of forcing strategies that override your body.
You want your business to feel gentle and powerful at the same time.
How This Work Is Different
Most business coaching starts with adding more strategy.
This work starts with alignment.
Before we optimize your offer, we look at whether it actually fits your design.
Before we tweak your messaging, we check if the structure matches your nervous system capacity.
Before we scale, we make sure you are not building from survival.
Alignment first. Strategy second.
This is Human Design applied to business so your structure actually fits you.
If Your Offer Isn’t Converting
When we look at your offer through your design, what is off becomes clear.
It’s rarely the work itself. It’s how it has been positioned, priced, or packaged.
The positioning is slightly off.
The pricing does not match the depth.
The messaging is working harder than it needs to.
You may be over-explaining because you don’t fully trust it yet.
Or the structure looks strategic but does not actually fit your design (or nervous system capacity).
You can feel it.
And your body knows it.
You don’t need another tweak.
You need someone who can see the whole structure and say what is actually happening.
Without fluff.
Without padding.
Without making you burn it all down unless it actually needs burning.
This is where we start.
If you are not ready for a full mentorship but you know something is off, this is your next step.
The HD Offer Audit
This is a 90-minute private session where we dissect your core offer and recalibrate it.
I will tell you:
What’s working
What’s not
What’s diluted
What’s overpriced or underpriced
What your design can sell naturally
And what you need to stop doing immediately
You leave with a clear direction.
Not a list of options.
Not “maybe try this.”
A direction.
This is not therapy.
It’s not long-term mentorship.
It’s not a container.
It’s clarity.
Investment: $397
Limited private spots each month.
Most clients recoup the investment quickly once the misalignment is corrected.
I take a limited number each month so I can offer deep, focused Projector insight. Not rushed advice.
“I had been struggling with the same issue in my business for over a year. In one session, Aypril identified the structural problem and helped me recalibrate it. The clarity alone reignited my momentum.”
Client, T.W.